"While Facebook is a goldmine for connecting people and having social fun, Linkedin is the present and future goldmine for connecting students and ideas to the corporate world."
- Zaid Ali Alsagoff
Not that this is so exciting, but as universities around the world are striving to create industrial or corporate linkages, and explore innovative ways to connect their students and research projects with relevant companies, professionals and experts out there, Linkedin looks increasingly like a great connector.
WHAT IS LINKEDIN?
Today, Linkedin has over 90 million registered users, and the company is growing at a rate of around 3 million new people per month. Although, most of its current users (as of January 2011) are located in US (52%), European Union (25%), India (8%) and Canada (4%), I predict that the user demographics will dramatically change in 2011, and you will see mega growth in many other countries, especially in South-East Asia. Linkedin has already members in 200+ countries, and delivers around 1 billion pageviews per month (Source).
It is already being touted by Josh Bersin to radically transform corporate recruiting, which means companies like Jobstreet.com and Monster.com might be facing tough times ahead, unless they can keep on innovating, and encourage people to continue to use their services.
Though, I am not going to waste or fickle my words on that, but instead focus on what Linkedin can do in terms of facilitating corporate learning connections.
WHY NOT USE FACEBOOK INSTEAD?
I have already discussed earlier on this blog about how Facebook can be used for learning and creating learning communities. It is still a useful tool to do exactly that, but I have to admit I am getting more and more annoyed with the increasing number of distracting picture adverts (4-5 adverts per page) taking over the Facebook interface. We were first introduced to 3 annoying picture adverts per screen (mostly irrelevant ones, too!), and at one time I am sure it was 5 (getting dizzy!), but now it is 4... What is going on?
From a learning point-of-view:

Having said that, we should not blame Facebook on all this (or should we?), but instead discipline ourselves (and others) to use it appropriately, because if used appropriately it can be an amazing connector and a great learning tool.
It will be interesting to see how Facebook evolves, but for me I will be exploring Linkedin more in 2011, and see how it can be used to connect and transform learning.
WHY NOT USE LINKEDIN FOR LEARNING?
Actually, I have been on Linkedin for several years (since 2005 or 2006, If I am not mistaken), but it wasn't until recently that I felt the urge to explore and really use it. I had just completed a 3-part series discussing my frustrations with the Blue Ocean Strategy (BOS):

Although, I didn't get many comments on the blog, I noticed there was an interesting BOS discussion taking place on Linkedin, which was initiated by Dick Lee (CEO and Chief Innovation Officer at Value Innovations, Inc), using my BOS article as a trigger.
Me being me, I joined the group and as a result, I experienced a refreshing and truly insightful discussion, which ironically was triggered by my bashing or 'Critique of Blue Ocean Strategy' as Dick Lee articulated it. Reading and reflecting arguments by people that have been initiating value innovations for decades was really enriching, and then that got me thinking...
Why can't we encourage more students to participate or join relevant groups in Linkedin. Professionals and experts out there are always looking for refreshing ideas and suggestions, while students want to learn from experienced people in the corporate world. Bingo!
Also, Linkedin is becoming more user-friendly, the discussion forum is not too bad, and it will probably be introducing more collaboration tools in the near future. WOW, what a potential!
Why not use Linkedin to link up students and educators with awesome people in the corporate world, and explore ways to create value innovations and win-win situations, etc...! Yes, why not?
Finally, I have to agree with Professor Thomas Baker that both Facebook and Linkedin are valuable for their own reasons, and that we should use both to good effect!
What do you think? Do you have any learning experiences with Linkedin to share?
I am still learning the Linkedin way to learn :)
It is already being touted by Josh Bersin to radically transform corporate recruiting, which means companies like Jobstreet.com and Monster.com might be facing tough times ahead, unless they can keep on innovating, and encourage people to continue to use their services.
Though, I am not going to waste or fickle my words on that, but instead focus on what Linkedin can do in terms of facilitating corporate learning connections.
WHY NOT USE FACEBOOK INSTEAD?
I have already discussed earlier on this blog about how Facebook can be used for learning and creating learning communities. It is still a useful tool to do exactly that, but I have to admit I am getting more and more annoyed with the increasing number of distracting picture adverts (4-5 adverts per page) taking over the Facebook interface. We were first introduced to 3 annoying picture adverts per screen (mostly irrelevant ones, too!), and at one time I am sure it was 5 (getting dizzy!), but now it is 4... What is going on?
From a learning point-of-view:
- GOOD
Facebook is great for connecting me to friends and uploading baby pictures to keep my Mum connected with what is going on, while living thousands of kilometers away. It is also a great tool to communicate and interact with students, create small learning communities, play games together, promote ourselves...More - BAD
Facebook is increasingly becoming a BIG BUSINESS, which is understandable when you have 600 million users, and still growing significantly. Though, this also means more adverts, spam, rubbish, junk, distractions, etc...You name it! I actually respect Mark (Seen to be notoriously uninterested in money in the past) for keeping the Facebook interface clean from annoying adverts for so long, but sadly that is no longer the case. - UGLY
Have you ever seen a Facebook junkie at work. I have! If your colleague is checking Facebook updates and pictures every 3 minutes, and is always busy (doing nothing work related), then you have seen one. Did you know that a study showed that 54% of US companies ban Facebook (and Twitter) at work? Working when connected to Facebook is like having a daddy day care full of kids screaming in your ears nonstop. It can be done, but you need discipline!
Having said that, we should not blame Facebook on all this (or should we?), but instead discipline ourselves (and others) to use it appropriately, because if used appropriately it can be an amazing connector and a great learning tool.
It will be interesting to see how Facebook evolves, but for me I will be exploring Linkedin more in 2011, and see how it can be used to connect and transform learning.
WHY NOT USE LINKEDIN FOR LEARNING?
Actually, I have been on Linkedin for several years (since 2005 or 2006, If I am not mistaken), but it wasn't until recently that I felt the urge to explore and really use it. I had just completed a 3-part series discussing my frustrations with the Blue Ocean Strategy (BOS):
Although, I didn't get many comments on the blog, I noticed there was an interesting BOS discussion taking place on Linkedin, which was initiated by Dick Lee (CEO and Chief Innovation Officer at Value Innovations, Inc), using my BOS article as a trigger.
Me being me, I joined the group and as a result, I experienced a refreshing and truly insightful discussion, which ironically was triggered by my bashing or 'Critique of Blue Ocean Strategy' as Dick Lee articulated it. Reading and reflecting arguments by people that have been initiating value innovations for decades was really enriching, and then that got me thinking...
Why can't we encourage more students to participate or join relevant groups in Linkedin. Professionals and experts out there are always looking for refreshing ideas and suggestions, while students want to learn from experienced people in the corporate world. Bingo!
Also, Linkedin is becoming more user-friendly, the discussion forum is not too bad, and it will probably be introducing more collaboration tools in the near future. WOW, what a potential!
Why not use Linkedin to link up students and educators with awesome people in the corporate world, and explore ways to create value innovations and win-win situations, etc...! Yes, why not?
Finally, I have to agree with Professor Thomas Baker that both Facebook and Linkedin are valuable for their own reasons, and that we should use both to good effect!
What do you think? Do you have any learning experiences with Linkedin to share?
I am still learning the Linkedin way to learn :)


